Understanding the Automatic Unsubscribing Process
ACTITO provides a default automatic unsubscribing process based on
the 'one click unsubscribe' principle:
This principle is good
practice when it comes to optimal deliverability, because it allows
the reader to unsubscribe as quickly and as easily as possible. It
is indeed better to let the reader unsubscribe without any
frustration rather than to prevent them from unsubscribing and to
force them to continue to receive e-mails that do not interest them
anymore. In turn, this frustration could damage their perception of
the brand and even cause them to signal the e-mail as spam.
ACTITO's standard unsubscribing pages
If the reader clicks on the unsubscribing link at the bottom of an
e-mail, they will be directed to the standard unsubscribing
page.
They will be immediately unsubscribed: the cancellation
of their subscription is registered in ACTITO as soon as the link
is clicked on.
The reader has the possibility to subscribe again by clicking on
the button below the message.
They would be directed to
another page informing them of their re-subscription.
This re-subscription is registered in ACTITO as soon as the button is clicked.
If the reader clicks on the 'unsubscribe' link in the e-mail while
having unsubscribed already, they will be informed that they
already unsubscribed.
They will still have the possibility to
subscribe again by clicking on the relevant button.
This kind of situation can occur in various cases:
-
if the reader has already clicked on the 'unsubscribe' link in the e-mail
-
if the reader unsubscribed between the time of the campaign launch and the time of the click (they may unsubscribed from another channel)
-
in a test e-mail: it means that your test profile had already unsubscribed
Info
Each unsubscribe link is specific to each profile.
If a profile is deleted, interactions linked to it will be deleted as well. As such, the link will become invalid, even if the profile is created again later with the same e-mail address.