Dashboard

Your Dashboard is your new ACTITO homepage. You will arrive here after connecting to your licence.

Thanks to key performance indicators, this board will give you a global and visual overview of the activity of your contacts database (Profiles) and of ongoing campaigns.

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This overview is related to a specific Profile database. If you use various databases, it is necessary to select the one your are interested in with the drop-down menu at the top of your screen.

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On your first visit, your dashboard will display the database with the biggest amount of Profiles in it. After that, the board will remember the last database displayed during your previous visit.

Indicators

At first sight, 6 performance indicators are displayed. They represent the evolution of your activity over a time period of 3 months.

ACTITO engagement score

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This indicator gives you the average engagement score of your database. This is an index ranging from 0 to 100 which allows you to measure the digital activity of your profiles, based on engagement recency, regardless of the communication channel. For additional information on this subject, we invite you to read the page on ''Engagement Score'.

A percentage shows the evolution of this number over a 3 months period.

Profiles

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This indicator gives you the number of profiles in your database.

A percentage shows the evolution of this number over a 3 months period.

Subscribed

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This indicator gives you the number of profiles who are subscribed to at least one subscription. Any profile with several subscriptions will only be counted once.

A percentage shows the evolution of this number over a 3 months period.

Scenario executions

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This indicator gives you the total number of scenario executions over the given period. If a profile went through more than one scenario, it will be counted for each scenario.

To be counted, the trigger date of the scenario must have taken place during the reference period.

If a profile goes through the same scenario several times, it will be counted only once.

Sent e-mail campaigns

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On the one hand, this indicator gives you the number of e-mail campaigns sent over the reference period. Only mass campaigns are taken into account.

On the other hand, it gives precisions about:

  • the email delivery rate (delivered emails / sent emails)

  • the email opening rate (opened emails / delivered emails)

  • the email clicks rate (clicked emails / delivered emails)

  • the unsubscribe rate (unsubscribe / delivered emails)

The percentage displayed is the mean for all the campaigns within the given time frame. This is not an indication for each individual campaign.

Hovering your mouse over the percentage will display the absolute number (in total for all campaigns).

Sent SMS campaigns

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On the one hand, this indicator gives you the number of SMS campaigns sent over the reference period. Only mass campaigns are taken into account.

It also gives details about the SMS delivery rate, with the possibility to display the absolute number by hovering over it with your mouse.

The date and time of the latest update is displayed below each indicator.

Clicking on the Profile and Subscribed indicators will direct you to a detailed report, while clicking on the next indicators will open the corresponding managing interface.

Last campaigns

Under the indicators, you will see the details of your 7 last e-mail and SMS mass campaigns (even if they did not take place in the reference period).

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The date and launching time is displayed next to the name of the campaign.

Next, you will obtain individual information related to the delivery rate (delivered emails / sent emails). For emails, you will also obtain information related to:

  • the email opening rate (opened emails / delivered emails)

  • the email clicks rate (clicked emails / delivered emails)

  • the unsubscribe rate (unsubscribe / delivered emails)

  • If a transaction goal is active, the revenue generated by the e-mail

Clicking on a campaign will direct you to its detailed report.

The dashboard is always related to a database in particular. The e-mail and SMS campaigns displayed here are only those related to the selected database.