How does it work?

• All basic profiles will be selected, except those which match the criteria defined the module.

• It means that all profiles without any no link to the selected module (and its criteria) will be part of the targeting.

Examples:

CASE 1:
You want to target profiles which have not made a purchase during a time frame (for example: within the last 3 months)
As ‘not making a purchase’ is not an action, it is difficult to research according to this criteria.

You could however do as follows:

In the 'PURCHASES' module, specify the following criteria:

• The ID is 'known': there is a least a purchase for the profile

• The purchase date is ‘less than 90 days’: the profile has made a least a purchase within the last 3 months

=> this setup will give you all profiles which have made a purchase within the last 3 months

• By checking the 'Invert selection' box, you will obtain everyone except the profiles which have made a purchase within the last 3 months.
  (Everyone= anyone who has never purchased anything or who made a purchase more than months ago)

CASE 2:
You want to target profiles which have never done any purchase.

As stated previously, a non action cannot be defined in ACTITO targeting.

You could however do as follows:

• Select the relevant module (in this case 'Purchases')

• Check the 'Invert selection' box

This will target all the profiles which are not linked to the 'Purchases' table, meaning profiles which have not purchased anything.