A/B Testing is used in order to test different versions of your e-mail in real-time and to easily and quickly find out which version is the best to send to your profiles. In this way, you can test content variability within the same mail, ranging from simply having two different subjects to having two completely different versions of the message. This will allow you to draw conclusions on what worked best and for which reason.
After creating your A/B campaign, ACTITO will send each version of the e-mail to a sample of profiles in your database. You can have up to 4 different versions.
After a test period of the duration of your choice, ACTITO will calculate which e-mail worked best according to either the opening or the click rate. The best performing e-mail will then be sent to the rest of the target (people who have not been reached yet).