Discovering the Basics of Targeting in ACTITO

ACTITO's targeting interface allows you to combine:

  • Research criteria

  • Within various modules

The modules concur with the sources of data

  • profiles

  • e-mails

  • SMS

  • scenarios

  • tables of the data model

  • For example, the 'Profile' module will let you target information in the Profile form (attributes, segmentations, subscriptions).

with different levels of complexity

  • For example, e-mails vs advanced e-mails

  • For example, form with criteria on questions VS several forms