Understanding the Automatic Unsubscribing Process

ACTITO provides a default automatic unsubscribing process based on the 'one click unsubscribe' principle:
This principle is good practice when it comes to optimal deliverability, because it allows the reader to unsubscribe as quickly and as easily as possible. It is indeed better to let the reader unsubscribe without any frustration rather than to prevent them from unsubscribing and to force them to continue to receive e-mails that do not interest them anymore. In turn, this frustration could damage their perception of the brand and even cause them to signal the e-mail as spam.

ACTITO's standard unsubscribing pages

If the reader clicks on the unsubscribing link at the bottom of an e-mail, they will be directed to the standard unsubscribing page.
They will be immediately unsubscribed: the cancellation of their subscription is registered in ACTITO as soon as the link is clicked on.


The reader has the possibility to subscribe again by clicking on the button below the message.
They would be directed to another page informing them of their re-subscription.

This re-subscription is registered in ACTITO as soon as the button is clicked.


If the reader clicks on the 'unsubscribe' link in the e-mail while having unsubscribed already, they will be informed that they already unsubscribed.
They will still have the possibility to subscribe again by clicking on the relevant button.

This kind of situation can occur in various cases:

  • if the reader has already clicked on the 'unsubscribe' link in the e-mail

  • if the reader unsubscribed between the time of the campaign launch and the time of the click (they may unsubscribed from another channel)

  • in a test e-mail: it means that your test profile had already unsubscribed



Each unsubscribe link is specific to each profile.

If a profile is deleted, interactions linked to it will be deleted as well. As such, the link will become invalid, even if the profile is created again later with the same e-mail address.