Generating the Cookie via an E-mail
This ID is transmitted by ACTITO through a cookie set on the browser of the user.
There are two options to set this cookie:
from a click in an ACTITO email
via an external system, such as while connecting to a customer area
Activating a goal in email campaigns
To activate the storage of cookies via an e-mail sending, this option must be activated during the preparation of your campaign. This setting must be done at the first step of the preparation of an e-mail campaign. For a global overview of the campaign definition stages, we invite you to read the 'Creating a new E-mail Campaign' chapter.
Next, click on 'See advanced options':
Go to the very bottom of the page, in the 'Goal Enabled' section. This section will only be displayed if there is a goal linked to the profile database that you selected as target database of the email.
Select 'Yes' to activate the generation of cookies.
In the new e-mail engine, it is no longer necessary to activate the goal tracking for your e-mail campaign. If there are existing goals related to the target database, goal tracking will be activated automatically.
The lifetime of a cookie depends on the type of goal:
12 months for website visit goals (legal maximum)
1 month for transaction goals