ACTITO 'Goals' enable you to identify people who visit your website and to retrieve information about their behavior on your site: page visits and order confirmations.
When a profile reaches a goal, ACTITO will record an interaction between the goal and this profile. In addition to being used in statistics, goals can be used to target profiles, to add them to a segment or to trigger communications.
Creating a goal is not possible through API. It has to be done via the ACTITO interface. Moreover, an operation must be done on your website, on any page targeted by the goal. For additional information on this subject, we invite you to read the chapter dedicated to 'Goals'.
However, webservices related to goals enable you to:
Retrieve the list of existing goals
Retrieve the definition of a specific goal
Retrieve the ActId of a profile
Creating a transaction goal interaction