Creating a Segmentation in a Profile Table
To 'Create a segmentation' go to 'Manage Segmentations' ( Catalog> Profiles > Manage Segmentations)
There is a difference between 'Creating a segmentation' and 'Adding a contact to a segment':
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By 'Creating a segmentation', you will create the structure to collect the information.
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By 'Adding a contact to a segment', you will determine that a profile belongs to a segment.
Tip
Segmentations are no longer created through the 'Manage DB structure' app. They now have their own app.
Navigating the 'Manage segmentations' app
The 'Manage segmentations' app displays all the existing segmentations from all the DBs of your licence.
This screen displays the name of each corresponding segmentation, its type, the related database, the segments it is made of and its creation date.
Through the filters to the left, you can choose to only display segmentations related to one specific database, choose the type of segmentation to display (simple or exclusive), and to choose to display the segmentations that have a - or do not have - active automatic rules.
Creating a segmentation
Click on 'Create a segmentation' to set-up a new segmentation in any database.
Step 1: Type of segmentation
You will have to choose between a simple segmentation and an exclusive segmentation.
Choose the relevant tab, click on 'From blank', then on 'Next'.
Info
There's a difference between 2 kinds of segmentation in Actito:
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A simple segmentation groups together all profiles with a common characteristic. They are either member of the segmentation, or not. For example: in an 'Active' segmentation, a profile is either active, or does not belong to the segmentation.
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An exclusive segmentation groups together profiles that belong in a type of classification that contains various segments. For example: a 'Client type' segmentation will consider all profiles who are already clients, then break them down into tiers like Gold/Silver/Bronze.
Step 2: Segmentation parameters
To define a segmentation, you will have to
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select the database to which the segmentation will be added
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define the name of your segmentation
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determine if you want to track the history of the arrival of the profile in the segmentation/ its transition from a segment to another one. This is mandatory if you want to create marketing actions based on the transition from a segment to another one (for example: to target every contact who moved from 'potential customer' to 'customer')
Exclusive Segmentation
Details of the step if the chosen type of segmentation is Exclusive
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Mandatory: tick this box to make the segmentation mandatory for the whole profile table. It means that each profile will have to belong to one of the segments of the segmentation. All profiles will be categorized by this segmentation.
Therefore, a 'default segment' will be required.
Tip
Making your exclusive segmentation 'Mandatory' will allow your automatic segmentation rule to be both simple and optimal by using the 'Add' action.
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Segments: an exclusive segmentation is made of sub-categories, named 'segments'. A least two segments are required (otherwise, creating a simple segmentation is advised).
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Default segment: if a new profile is created without being assigned a specific segment, they will automatically belong to the default segment.
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Add existing profiles to a segment: allows to assign a segment to all profiles already in your database.
Simple Segmentation
Details of the step if the chosen type of segmentation is Simple
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Member by default: you have to tick this box if you want each new profile created after the creation of this segmentation to be directly added to it.
Tip
If you check the "Member by default" box, every new profile will be automatically added to the segmentation right after their creation without taking into account any automatic segmentation rule in place for this segmentation.
This means that a profile will be added to the segmentation even if it does not fit the criteria defined in the rule. Profiles who do not fit the criteria will only be removed from the segmentation (as long as you selected the "Match" action) when the segmentation rule is triggered (once per day).
In such a case, it is important to keep in mind that there will be a delay between the profile import and the next rule execution.
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Existing profiles: choose whether all profiles already in your database should be assigned to this segmentation when you finish its set-up.
Adding a profile to a segment
After the creation of your segmentation, there are several options to specify that a profile belongs to a segment:
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Directly at profile creation while importing data.
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Via the creation of a segmentation rule. An automatic rule will allow to automatically update the segmentation to which a profile belongs.
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By updating a profile (or a list of profiles) through an API call.
Updating a segmentation
By selecting a segmentation and clicking on 'Update', you will be able to edit several characteristics of an existing segmentation.
You can update:
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The name of the segmentation and of its segments
Whether it is mandatory
The default segment
It is not possible to change the database linked to a segmentation, or to activate the segmentation 'History' if it was created without.
Viewing the definition of a segmentation
By selecting a segmentation and clicking on 'View definition', you will get its details, namely:
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the characteristics of the segmentations (if it's mandatory, historicized, has a default segment,...)
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the number of profiles from your DB who belong to the segmentation, and the breakdown for each segment of an exclusive segmentation
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the rules that feed each segment. As said above, automated rules are created in a different app. However, the 'View' button gives you an overview of your rules directly in the 'Manage segmentations' app. This allow you to easily find how your profiles are assigned to each segment.
Manage segmentation rules
By selecting a segmentation and then the 'Manage Segmentation Rules" button, you get a redirect link to the app for setting up automatic segmentation rules.
You will be redirected to the 'Manage Segmentation Rules" app with the prefilled filters, so that you only see the rules related to the segmentation you selected (a segmentation can be linked to several rules: for example, one rule per segment for exclusive segmentations).
