Push notifications allow you to engage profiles directly through a web browser or their smartphone.
These very useful real-time short messages can be displayed to opted-in profiles even if they are not currently on your website or in your mobile app, which makes it an ideal solution to re-engage profiles and bring them back to your app or your website.
The Actito Push Notifications optional module gives you access to a whole new channel. Like SMS, it is routed through our dedicated partner, but fully integrated into Actito.
You are able to include these messages into your multi-channel strategy by
creating Push campaigns directly in Actito,
personalizing the content with data from your Data Model,
triggering them in your scenarios,
harnessing the results of these campaigns through the reporting and targeting features.
To access Push campaign, go to the 'Manage push campaigns' app (Catalog > Other campaigns > Manage push campaigns) .
Push campaigns are an optional module that require an additional set-up, both on Actito and on your website/your app.
If you are interested by this option, please contact your account manager.